Why do I see a difference in the Ads data on Strique compared to the source?

Modified on Wed, 20 Mar at 1:38 PM

My ad data (Facebook, Google Ads, Snapchat...) doesn't match what is on Strique.


Your data has now loaded on Strique but you are noticing some differences between the data you see on Strique and the data you see on the ad platform: Facebook Ads, Google Ads, Pinterest, Snapchat, etc.


Let's take Facebook ads as an example:

  • First, let's make sure you have connected the right account in your Integrations. Click on manage and check the account selection. If you need to reconnect an account, here is how to do it.

  • Now when you compare with Facebook Ads Manager, compare a few key metrics using the same date range. For example, Spend, Purchases and ROAS.

    Remember that if you check for the most recent conversion data (for example yesterday), there can be a slight difference since we don’t pull it in real-time. However, these differences should adjust shortly after.

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